Showing posts from July, 2013

Chromecast, the Google trojan horse

Chromecast was all the rage last week. The cheap, easy to use $35 dongle turning your TV into a giant wireless display.

I'm not going to write a device review - others already did a good job here, here and there.

What personally stroke me is how Google changed its tactical approach to reach the same objective.

Remember: back in 2010 or so, as part of a broader initiative to get its services on as many screens as possible, Google announced Google TV. The platform was meant to bring Google to the main screen, by seamlessly integrating linear programming, VOD, YouTube, and basically turning your TV into a big Chrome browser - and targeted ads recipient.

Flop. Or rather, epic fail.

Fast forward three years. Google's Android system is insanely successful, YouTube domination is undisputed, but still, one screen is resisting. The TV.

Here comes Chromecast. There is a lot more in it for Google than just a piece of hardware. It's a way for Google to hack its way (back?) into the living r…