Posts

Showing posts from March, 2015

Beyond the glasses

Image
Launch of Apple Watch and skyrocketing Kickstarter Campaign for the second generation Pebble, the Time, are strong endorsements for smartwatches. When Google X unveiled the Glass project in 2012, tech lovers (including me) cheered to the concept and started expecting a massive take off on the smartglasses segment. Then privacy concerns, bulkiness and lack of tangible, massively accepted use cases drew negative aura and things moved beyond objective critics - it crystallized anti-tech resentment and things became very emotional. Google had little choice other than freezing the project.
No other major company has seriously taken the helm on it (at least publicly) and alternative projects, even the most popular ones, seem to lack the vision (pun intended) or seem not to have drawn the lessons from previous tries.

So that's it for this specific piece of hardware. But thinking of smart glasses as just another segment of "wearables" is missing the point. iOS, Android and Blackbe…