"Personalized" is one of the most (over-) used words in the digital realm. The seamless, continuous, consistent experience of one given user. I can use Evernote and iCloud, consume Spotify and Canal+ (French pay TV) content, shop on Amazon, across all my devices, and always find myself at home, in a personalized environment, my environment.
Then I turn my TV on and get exactly the same content and ads as millions of persons.
I believe this is going to change, starting with ads. Not overnight - the TV industry is mature and well structured. But let me put two recent news into context.
News one: TF1, the leader of French broadcasters, announced a partnership with Weborama to serve targeted ads on their catch-up TV offering, using the same profiling technology as currently used on the web. It is a PC only initiative, and only on catch-up, but with the rise of connected TVs, don't be surprised to see it coming on your big screen, and inside the linear programming.
Launch of Apple Watch and skyrocketing Kickstarter Campaign for the second generation Pebble, the Time, are strong endorsements for smartwatches. When Google X unveiled the Glass project in 2012, tech lovers (including me) cheered to the concept and started expecting a massive take off on the smartglasses segment. Then privacy concerns, bulkiness and lack of tangible, massively accepted use cases drew negative aura and things moved beyond objective critics - it crystallized anti-tech resentment and things became very emotional. Google had little choice other than freezing the project. No other major company has seriously taken the helm on it (at least publicly) and alternative projects, even the most popular ones, seem to lack the vision (pun intended) or seem not to have drawn the lessons from previous tries.
So that's it for this specific piece of hardware. But thinking of smart glasses as just another segment of "wearables" is missing the point. iOS, Android and Blackbe…
What did Mark Zuckerberg see in this company to justify the hefty sum? According to him, he saw the future.
For those unfamiliar with the topic, Oculus VR is a small hardware company, bootstrapped via the popular crowdfunding platform Kickstarter. A first hint of their value is that they delivered on the promise of virtual reality for the masses, where others either failed to propose a satisfying experience, or required a DARPA scale budget to purchase!
People who got to try the product, called "the Rift", all went on a stream of elogious comments: "3D gaming done right", "truly immersive experience", "Oh.My.God." And by tackling the challenge at the right time, they managed to get it this done with now commoditized components, bringing the cost to produce in the lower hundreds.
OK. So now you can feel like you are actually in the plan…